An Argument against Gun Control

An Argument against Gun Control Introduction One of the most valued liberties by the American people is their right to bear arms; a right enshrined in the Second Amendment. This right, which was included in the bill of rights in 1791, has continued to be upheld by successive governments up to today.Advertising We will write a custom essay sample on An Argument against Gun Control specifically for you for only $16.05 $11/page Learn More However, this right has come under heavy criticism in recent years because of the numerous incidents of gun related violence’s in the country. The destruction caused by firearms in school shootings and the public at large has enraged many and led to calls for tighter gun control measures. The government has responded to this by imposing gun regulation, a move that has greatly angered gun control opponents. This paper will argue that the US government does not have any right to control guns and as such, it should respect the second amendment and stop t aking up measures to impose gun control on its citizens. Why Gun Control Should Be Abolished Gun control is an infringement upon the basic rights of the Americans to possess firearms. This right is explicitly protected by the Second Amendment, which states, the right of the people to keep and bear Arms shall not be infringed (Barnett 265). By trying to impose gun control measures in the country, the government is going against the constitution. Considering that the government is required to uphold the constitution at all times, gun control measures are essentially unlawful. Advocates of gun control argue that the Second Amendment cannot be used to justify an individuals right to own firearms since this right was conditioned on service in an organized militia. This advocates state that the individual’s right to bear arms was tied to a military context and citizens were only empowered to have guns in readiness to serve when called to duty. Legal scholars refute this claim by st ating that the Second Amendment protected the right of the individual to possess firearms. Barnett states that even at the time of the making of the Second Amendment, the term bear arms did not have an exclusively military connotation; the term was also used to connote purely private use of arms (244). Therefore, the right of individuals to have fire guns in the present era is still protected by the US constitution. The control of bullets or even the ban of assault rifles will not prevent murderous people from engaging in killing. Domenech observes that most of the calls for stricter gun control measures come following tragic incidents like the mass killing of students in school by gun wielding individuals (25). Gun control proponents use tragedies of mass murders such as the Sandy Hook incident to make a case for further restrictions on the gun-owning rights of American citizens.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is in spite of the fact that there is no research data supporting the theory that gun possession increases the likelihood of mass murders taking place. Stricter gun control legislation will not prevent sad incidents like the Sandy Hook case which robbed 20 children and six adults of their lives since, as Domenech explains, no laws can make the murderously insane sane or remove their ability to destroy innocent lives (25). The government should try to identify the reasons for such incidents and take measures to avoid them from occurring in future. Blaming gun possession for action of deranged murderous is neglectful and it will only leave the public vulnerable to such attacks in the future. The ability of an individual to protect himself by having guns is reduced by having gun controls measures. Opponents of gun ownership hope to make it impossible for citizens to buy and have guns for self-protection. Most people invest in firearms so as to keep themselves and their loved ones safe. Domenech reveals that most handgun sales in the US are made to individuals who are interested in defending their homes (27). Strict gun control legislations will prevent many people from being able to acquire guns for this defensive purpose. It can be expected that the crime rates in the country will increase if individuals are barred from having guns. This is because guns have a deterrence effect on criminals who are discouraged from attacking homes where the owner has a gun. If criminals are not worried about being confronted by lethal legal weaponry by the person they intend to rob, crime rates will rise. Proponents of gun control argue that individuals with firearms still are attacked and even murdered by criminals. While this is true, it should not be used as the basis for denying people a right to protect themselves and increase their chances of fighting off criminals. The government should therefore stop all gun control since thes e measures have a negative impact on the safety of the citizens. Gun control will amount to an intrusion into the private lives of individuals by the government. As it is, the US has a gun culture that stretches back to centuries. This culture is connected to ideals such as individuality and liberty due to the deep relationships that guns have with the war for independence, which took place from 1775 to 1782 (Wolpert and Gimpel 244). Gun restrictions ignore the fact that guns have many legitimate users such as sporting and hunting. By imposing these laws, individuals are denied the right to enjoy their freedom to bear arms. Wolpert and Gimpel declare that by implementing gun control measures, the government is using coercive power to directly shape individual conduct (241). In a country that prides itself for having liberties for all its citizens, this government action should not be tolerated. The government should respect the privacy of its citizens and allow them to have firearms if they want to.Advertising We will write a custom essay sample on An Argument against Gun Control specifically for you for only $16.05 $11/page Learn More Conclusion This paper set out to argue that gun control is an infringement upon the most basic of rights or American citizens and the government should not be empowered to control guns. The paper began by nothing that gun control measures are a violation of the constitutional rights of the American citizens. While these measures are mostly demanded to try to reduce incidents of gun related violence, research indicates that possession of guns by citizens does not reduce violence since people who intend to commit murder will still find a way to engage in these acts. Gun control also prevents people from engaging in legitimate personal activity such as hunting and protecting themselves form assailants. By stopping its attempts at gun control, the government will not only be upholding the constitutional rig hts of its citizens but it will also ensure that the citizens are able to enjoy the benefits that firearms bring to the individual and the society at large. Barnett, Randy. â€Å"Was the Right to Keep and Bear Arms Conditioned on Service in an Organized Militia?†. Texas Law Review 83.1 (2004): 237-277. Web. Domenech, Benjamin. â€Å"The Truth about Mass Shootings and Gun Control†. Commentary 135.2 (2013): 25-29. Web. Wolpert, Robin, and Gimpel James. â€Å"Self-interest, symbolic politics, and public attitudes towards gun control†. Political Behavior 20.3 (1998): 241-262. Web.

History of lacrosse with Native Americans and includes modern facts

History of lacrosse with Native Americans and includes modern facts Lacrosse SpeechThe sport of lacrosse was established by North American Indians even before Europeans explored America. Played by tribes all over the United States and Canada, the game was played for religious purposes, to train young men for war, and to resolve disputes between rival tribes. Though some settlers attempted to play with the Native Americans, the lack of rules and overwhelming skill of the Indians deterred the playability of the game. Lacrosse has evolved since then, the sticks, equipment, and rules becoming more modernized.The name lacrosse is French, derived from a bishop's staff-like crosier, which is "La Crosse" in French. French explorers gave lacrosse its name when observing it being played by various tribes. Lacrosse incorporates a blend of the games of hockey, basketball, soccer, and football. The Native American form of lacrosse is significantly different from the game played today, mainly because of a lack of rules."Ball players" painted by George Catlin, illu strat...Teams were comprised of hundreds, and sometimes thousands of men and boys, and the field would be a half mile long. Also, the game was much more physical; players would literally wrestle for control of the ball.The object of the game of lacrosse is to throw the ball into the opponents net, giving the scoring team a point; the team with the most points at the end of the game wins. The universal rule of lacrosse has always been that no one may touch the ball with his hands. The ball is controlled by holding it in the net of the lacrosse stick.Older versions of sticks vary based on the region where the game was played. Some tribes played with two short, two-foot long sticks, one per hand, which had a net strung within an open circle at the end of each stick. The net used...

Investigating Meaningful Teaching Essay Example | Topics and Well Written Essays - 1250 words

Investigating Meaningful Teaching - Essay Example 3). In inclusive classrooms, students with disabilities attend a regular class part of the day with resource room and other support services provided in the regular class. This can be considered as partial inclusion. However, during the recent times, the concept of full inclusion has been steadily gaining acceptance. The concept of full inclusion "maintains that a child with disabilities - even severe disabilities such as profound mental retardation - should be placed in a regular classroom for most or all of the school day" (Ayres & Meyer as cited in Kearney, 1996, "What is full inclusion" section, para. 1). The proponents of inclusion rationalize this concept on several grounds. First and foremost, inclusion is a right of all students. Students with disabilities learn social skills from their normally developing peers. Disabled students benefit from friendships and social relationships with non-disabled students and vice versa. Inclusion allows friendships among diverse students an d help children understand human differences (Price, Mayfield, McFadden & Marsh, 2000, Objectives section, para. 6). Placement of a child in a self-contained classroom involves removing the child from the general school population to work in a small controlled setting with a special education teacher (Mauro, 2009, Self-Contained Class section). Students in a self-contained class may work at different academic levels with different curricula, as they need different levels of specialization. Experiences, Observations and Opinions of Special Needs Educators A couple of teachers working with children with special needs in inclusive classrooms were approached and interviewed to learn their experiences and observations in working in that situation. According to them, special education is most meaningful and fulfils its purpose when children with special needs are capable of overcoming their shortcomings and become independent to the maximum extent possible by them. The same opinion was shared by educators working with children with special needs in self-contained classrooms as well. They recounted examples where children with some issues of dyslexia could be later on included in a regular classroom after initial training in the self-contained classroom. Another example was of a child with learning disabilities whose artistic skills were so encouraged that they could hold an exhibition of his works on the school grounds. His talent caught the attention of not only the students and their parents, but of the public and the media as well. Of course, the children's needs are at different levels and their likelihood of attaining independence is also varying. The teachers following both modes of education feel that they feel maximum satisfaction and contentment on seeing the evolution of a child with special needs to as close to a normally developed child as is possible by them physically, mentally and intellectually. This involves tackling not only academic and developmental issues, but also issues of social etiquette, propriety and decorum. What is most necessary here is being able to view a disabled child as a normal child with certain shortcomings and to

Politics Essay Example | Topics and Well Written Essays - 1000 words

Politics - Essay Example In the article by Nicholas Kristof (2010) â€Å"Poverty and the Pill† it is shown that African women do not even think that they are able not to get pregnant all the time. Those desperate women looking on us from the website scare off American or European women, which can make their own choice whether to give birth to their children or not. There is an option of financing of this continent and make childbirth control possible there, but this decision in Africa depends not only on a woman, but also on her husband, which does not want to prevent his children from coming into this world. An incredible rate of poverty makes these women suffer from a constant process of child producing. Therefore, it is possible to stop poverty in Africa and there is no need to make it grow even more intensely in case of a constant process of childbirth giving by the African women. Video lecture Therefore, in order to deal with poverty there is a need to make numerous attempts globally and find rea l heroes, which are able to deal with poverty. Jacqueline Novogratz is one of those strong-willed persons, enabled to deal with poverty, to open their hearts and to help weaker people to live a normal life. It is worth remembering that poverty is involuntarily living under conditions, when there is a lack of resources, which are necessary for our daily lives, such as food, shelter and clothes. Jacqueline Novogratz tells her story about a different capitalism and she lived in Africa in order to see what poverty is from within. She learned very important lessons from staying with people from Africa. Firstly, it is worth remembering that â€Å"Dignity is more important for the human spirit than wealth†. She builds up her policy of charity on very important principles, such as tolerance, patience and understanding. Every human being wants to be heard by another human being. Mutual understanding and listening depends on a special attention to every human being on the Earth. Novogr atz is not framed by social status of Africans, she is beyond this context and she underlines that relations among humans should be based on humane attitudes among different members of the global society. This is a powerful woman, who realizes the necessity of providing people not with charity, but with a real support, to create a team spirit among them and to enable them to become successful businesswomen. Therefore, Novogratz implements a practical approach to solving the problems of poverty. The second lesson, she claims, is that â€Å"Traditional charity and aid alone will not solve the problems of poverty† and the third lesson outlines that â€Å"The markets alone will not solve the problem of poverty†. Novogratz makes an emphasis on the personal contact with poor people, on readiness to listen to the needs of those people and be able to treat them patiently and with a great tolerance. Donation and philanthropy should be united at the micro level. Moreover, she ma naged to develop Acumen fund, investing in profit and non-profit organizations. South Asian and East Africa gains many benefits from having an opportunity to build their own businesses and have an ability to become independent individuals. Management and strategic support from Acumen fund is available for poor people from Africa and Asia. It is really hard to find those entrepreneurs, which are open to commitment to a personal success and their services. There is a need for a strong belief

Contemporary Strategic Management Essay Example | Topics and Well Written Essays - 4000 words

Contemporary Strategic Management - Essay Example The report will be divided into two segments. The first segments will cover the strategic analysis of the company and the second part of the study will cover the strategic choice and strategic implementation. The strategic analysis will be mainly carried out to find the current situation of the company and the strategies used by them to operate in the market place. In order to evaluate those strategies of Vodafone, several strategic frameworks will be utilized. The strategic frameworks which will be utilized in this study are SWOT framework, PESTEL analysis, and BCG matrix. Apart from that, to analyse the UK telecom industry, Porter’s five forces framework will be used. The tools will be directly applied on Vodafone to identify its current situation, performance and ability. Furthermore, the report will also suggest the alternative courses of action by which Vodafone can operate and market its products efficiently in the future. After that an alternative will be chosen and its selection will be justified. Finally, the process of implementing the strategy will be enlightened. SECTION I – STRATEGIC ANALYSIS Vodafone: A Brief Overview Vodafone group Plc. is a UK based multinational company involved in the business telecommunication products and services. The company was founded in the year 1991. However its history goes back to 1983, when it used to operate as Racial Telecom (Vodafone, 2012a). Previously, the company had its headquarters at Berkshire, however recently it moved to London, United Kingdom. The company has presence in places such as Asia Pacific, Middle East, Africa, Europe and USA. Some of the major products and services of the company are prepaid and post paid voice services, mobile data services, MMS and SMS services, handsets, land-lines and digital television among others. It employs around 70,000 employees around the world. According to the recent media publications, the company holds a mammoth base of 407 million subscribers aroun d the world. Vodafone in listed in the London Stock Exchange and has listing in NASDAQ. With the changing business environment and rapid technological growth, the expectation of customers has also increased. Hence in order to meet the needs of the customers, Vodafone periodically updates its product portfolio by launching new products. For example implementation of 3G is the latest addition. The competitors of the company are Tesco, Fresh, Sainsbury, Virgin, BT Mobile and One Tel among others. Situational Analysis Situation analysis is a method by which companies evaluate their internal and external environment. This helps in understanding the firm’s business environment, customers, capabilities and core competencies (Davis, 2008). In this context i.e. to understand and identify the business environment, capabilities and core competencies of Vodafone, several situation analysis tools will be used. To understand the industry porter’s five forces will be used and to gaug e the external business factors PESTEL analysis will be used. In addition, to get an in depth information about the internal environment of the organization, tools such as SWOT framework and BCG matrix will be used. SWOT

Competition and Market Analysis for Red Bull

Competition and Market Analysis for Red Bull This paper investigates the competition analysis of Red Bull energy drink in the market and deciding about its competitive advantage if there is any. Some information about the energy drink market in general is presented. This is followed by product, company background and history is presented. Then we analyzed Red Bulls brand positioning and direct competitors. Afterward, analyze and classify the features of Red Bull through macro and micro factors to determine the strength of competition. This followed by looking at Red Bulls marketing mix. We will identify the problems and opportunities of Red Bull. For that part we are going to search for data about market segments and market share of Red Bull and its competitors. To support all this we are going to make a local market quantitative survey in the city of Abu Dhabi using a questionnaire targeting youth aged 18-34. The Market When looking into Energy drinks market, we can notice a doubling increase since they were first introduced into the United States and Europe. The current U.S. domestic market may be around $4 billion and is expected to reach an estimated US $15 billion by 2011. The reasons for the increasing demand for energy drinks are attributed to consumers concerns about time stress to keep balance between work-life and private life. Consequently the market is bombarded with many new energy drinks, with strange names and claims of a higher energy increase compared to the prior brands to find their way in the market. There are, however, a few major energy drinks that control most of the market and do not have too much amounts of caffeine. In addition to caffeine, a range of other energetic ingredients as taurin, Guarana, and B vitamins are added into energy drinks to make them more effective. New probable developments are geared toward increasing the health functionality of energy drinks which will increase market approval due to a growing society obsessed by health. The Energy drink market is not only limited to products or brands competing with each other but it also includes the whole non alcoholic drink market. Many outside factors have influenced the demand for this market such as the increasing attractiveness of health lifestyles and sports club membership. -Company and Product Review Red Bull is classified as a soft drink. It is a non alcoholic stimulus drink with an absolutely exclusive formulation consisting of  two natural substances and important metabolic transmitters such as, amino acid, taurin and glucuronolacton in addition to stimulating caffeine, vitamins and carbohydrates. It gives stimulation and revitalizes the body after effort and activates the human performance both mentally and physically. The industry is capital-intensive: average annual profits per production worker are about $700,000. History of Red Bull market expansion In 1982, Dietrich Mateschitz, originator of Red Bull and Chalerm Yoovidhya, decided to enter the market of energy drink which was controlled by Japan and Thailand at that time. In 1987, the product was first introduced to Austria which was a difficult market for Red Bull to carry on. Shortly Mateschitz developed a marketing strategy and as a result the product became well known in Austria and extended into Hungry and the rest of Germany. After that Red Bull has been successfully recognized world-wide and has reached a market leader position in 20 countries- in Europe, Asia and the USA. By 1997, Red Bulls buzz marketing strategy proved successful in the U.S. The following timeline shows the expansion of Red Bull in the market.  [1]   Date Market Expansion 1987 Austria 3.5. (not mature market) 1994 UK, Germany and Eastern Europe 3.6. 1997 US and South Africa 3.5. 3.6. 2006 Japan 3.7. (very mature market) When Mateschitz realized that a great sporting event could be useful, Red Bull started sponsoring about 500 extreme sports athletes and hosting stylish parties. Events are now hosted by Red Bull throughout the world such as the Xgames and the Red Bull Air Races and thus their tagline, gives you wings is known worldwide. Product Review The following table sums up the product review  [2]   Cost $2.00 Cost Per Ounce $0.25 Active Red Bull Ingredients Caffeine, Taurine, B-Vitamins, Sugar Taste Rating 7.5 Kick Rating: 8.0 Final Judgment Rating: 9 Its the original energy drink! Red Bulls mission is to stretch their wings over the world. It is a short phrase that communicates vivid information about the brand. This slogan which is used in all Red Bull campaigns worldwide is creating strong brand awareness of the product and is connecting between the brand and the product type. They are expanding rapidly into global market. They are keen on keeping Red Bull values, while maintaining the control position in the energy drinks category by delivering better-quality customer service in a highly experienced and commercial manner. Direct Competitors Although Red Bull still maintains a dominant position in many significant markets, it is no longer the only player. The major challenge to Red Bulls leading position has come from US-based imitators: Monster, Rockstar and Full Throttle which have introduced price competition to the segment and this is possible to have become more and more important during the depression periods. Monster energy drink does its best to be like Red Bull. The taste is similar, the ingredients are identical, and they target the male/18-25 demographic. Though, they do have one different advantage over Red Bullquantity. The Monster energy drink comes in a 16 oz. can, whereas Red Bull only offers 8.3 oz cans. So, youre essentially getting twice the product at the same price ($2 per can) Rockstar competitive energy drink whose motto is party like a Rockstar, targeted at the younger consumers who want to be wild and crazy and spend all night dancing. There are a number of flavors of Rockstar cola, energy drink, and juiced. The energy drink is similar in taste to all the others, whereas the cola product has the best taste. The juiced version is said to be 70% real fruit juice and 100% energy. They were the first to use the 16oz larger size, and this has fixed and become the standard. Only Red Bull continues to market the smaller cans, which is part of their image. Full Throttle is manufactured and owned by Coca Cola, just like their Coke Blak mixture of coffee/cola drink. Full Throttle energy drink is marketed as a rebellious drink, with erupting flames on the can. An 8 oz. serving has 110 calories (comes in a 16 oz can) and 29g of sugar. It also includes things like ginseng extract and plenty of caffeine. Full Throttle comes with a citrus taste and a red can. Full Throttle was first introduced to the market in 2005. It is targeted at 20-30 year old men, and contains Taurine like Red Bull. From the above stated information we can find that: 1-Monster is similar to Red bull in taste, but only targets males. It has two advantages over RB in price and quantity which is double size of RB. 2- Rockstar is double the size and Price as it is 1.99$ so it is cheaper than RB. 3-Full Throttle has the same taste and ingredients as RB, but it has advantage of quantity and price There are also other industries where Red Bull GmbH  competes such as sports, leisure and recreation. The Brand Positioning In spite of the competition, Red Bull resembles a new type of drinks called the energy drinks. In this new market sector Red Bull has a branding as a top border brand product. The brand positioning of Red Bull comes from the benefits of the product and the brand image. The positioning message of Red Bull is Red Bull vitalizes Body and Mind. This positioning idea has become the unique brand personality of Red Bull, which can be explained below. Sarcastic Self confident Intelligent Innovative Humorous, charming Individualist Impulsive It can be assumed that the positioning idea of Red Bull has created the best energy drink status among the target market. It is also clear that customers appear to be attracted to the general appearance and brand of Red Bull. The positioning strategy of Red Bull aims at best product, top price and top profitability. As for the price, Red Bull has a position in which it can command a best price because there is nothing to compare it with. It is an exclusive useful drink, promising and offering benefits that cannot be offered by any other drink. Threats of new entrants The most significant development in the market of energy drinks and the main direct competitor to Red Bull is the new product from Coca Cola, Relentless. It is also cheaper because it is sold in can double the size of Red Bull but the same price. -First-mover advantage has disappeared as the market has matured. Red Bull is the giant of the stimulant drink industry, in comparison to Coca Cola and Pepsi in the cola market. Red bull has achieved economic level which would allow them to be the most competitive price in the market. Although there is a price gap between Red Bull and other cheaper energy drinks, it seems that Red Bull has surmounted the position segment of the market due to its marketing strategy which is considered a huge barrier to entry. Red bull has a strong brand power that impresses loyal customers and consequently they can charge high prices even when competition comes from Coca Cola. Analysis of Macro and Micro factors affecting the attractiveness of Red Bull in the market Macro factors Political and Legal Forces When Red Bull was first introduced into the market as a new non-alcoholic drink labeled with a new idea as an energy drink, the Health Organisation was doubtful that Red Bull could be an appetizer medicine. Rumors saying that Red Bull contains ingredients like bulls galls, added to their doubts. But confidence in the product increased due to the fact that Red Bull has been used in the Australian market for 9 years and in the Asian market for 30 years without any registered complaints. Moreover a study conducted by an independent institute (ISME) in 1998 proved that although Red Bull has stimulating effects like caffeine, it does not lead to addiction. On the other hand Red Bull still needs approval from each country to be sold. This procedure is time consuming and consequently costly. Some countries still have suspicions about Red Bull. According to msnbc.com in May, 2009, Six German states have asked retailers to stop selling Red Bull Cola energy drinks after a test found a trace amount of cocaine. However authorities say the drug level was too low to cause a health risk. Countries such as Denmark, Norway, and France have banned the sale of Red Bull. This means that legal factors have a high negative effect on RB Economical Factors Red Bull is hardly affected by economic periods of expansion and contraction because it is a particular drink, serving a niche market. Red Bull target market includes sportsmen/women as well as hard working people. The main consumers of the product are Athletes, night clubbers, shift workers, executives and long-distance drivers. Despite the availability of few substitutes, the sales of Red Bull are increasing through their well positioned advertisements. This factor has low influence on RB. Socio-Cultural Factors When the product was first introduced people had doubts about the product and nobody wanted to try it. But now due to change of peoples lifestyle, people are now much more open for new experiences. In addition they are confident to try it, because any health concerns were cleared by organisations like the ISME. The consumers are male and females regardless of age who are very sporty or work very hard. Longer working hours as well as increased road traffic led to more need for energy boost. Nowadays Red Bull has a very stylish image and is sold in a lot of supermarkets and clubs (See the graph which illustrates the categories of males and females consumers)  [3]   Technological factors Red Bull is totally manufactured in Austria where it is exported to 28 countries. There are two reasons why it is not manufactured in any other country; first, to guarantee taste reliability and to make sure that Red Bull tastes the same all over the world. Secondly in that way the formula will be kept securely in one place. Red Bull is normally produced in 250ml cans, but glass bottles are an alternative jus in case they do not have enough cans as it once happened. Energy drink Red Bull, uses electronic points of sale (EPOS) data. This system allows customers research team to check the distribution of Red Bull. This system points out the gaps that can be returned to the retailers. Environmental factors Red bulls cans are environmentally friendly because they are made of recyclable aluminum. Glass bottles can also be recycled and therefore do not damage the environment either. This might give the product a competitive advantage when rules become stricter and more equal throughout Europe as well as in the rest of the world. http://researchwikis.com/Energy_Drinks_Market Micro Factors 6.1 Bargaining Power of Buyers: Top 4 Energy Drinks by 2010 Market Share Rank Energy Drink Parent Company Market Share 1 Red Bull Privately Held 42.6% 2 Monster Hansen Natural 14.4% 3 Rockstar Privately Held 11.4% 4 Full Throttle Coca-Cola Company(KO) 6.9% By working out the concentration ratio of the 4 top energy drinks brands as seen in the above table it will be possible to come to the relative size of the products in relation to the industry as a whole and to determine the market form of the industry. By using the four-firm concentration ratio we find that it is 75.3% which is high, and is bordering between oligopoly and monopoly, In this concentrated market the customers dont have high bargaining power which enables Red Bull to position high prices. Moreover, other products may find it difficult to compete with the brand loyalty due to the huge advertising spending of Red Bull. Consumers in energy drink market are not actually aware of price because they are Consumer with high income and buy it when it is required to regenerate their energy after a long day of hard work. The relationship between the manufacturer and retailer has developed along the market lifecycle resulting in swing of power. The fame of energy drinks has created a market pull where retailers have no real bargaining place. The extent of bargaining power differs according to the distribution channel. Bargaining Power of Suppliers: Red Bull production process is to some extent simple therefore the power of the suppliers is apparently rather low. The added value at each stage leads to large profits. Suppliers can only enter energy drink market through the brand-owner, thus the balance of power is in the favour of the brand owner. -Threats of substitute products Red Bull is a fast moving consumer product and, consequently, it mainly depends on desire purchasing. Although price sensitivity is a low factor inside the target segments, handiness is the average purchase criteria. Red Bull has successfully created a position where product substitution threats are low due to the brand power and customer loyalty. On the other hand, there are other products substituting the need for caffeinated drinks with less sugar and a better blend of carbohydrates and protein that give a greater energy enhancement. Also drinking plenty of fluids, such as water and herbal tea are useful. The market is full of better alternatives than relying on expensive energy drinks that only give you a momentary feeling of energy. The Marketing Mix Strategy Red Bull has its own marketing which is different from the Marketing Mix Theory based on the 4 P ´s. Red Bulls own  Marketing Mix Strategy is consisting of [ 1] the mediaadvertising category, [2] sports-and event sponsoring and [3] sampling. In 2008, Red Bull spent on marketing approximately more than 1 million$ which equals 30% of its revenue. Media Advertising Red Bull uses all the available media channels such as cinema, TV, radio, press and the internet in order to reach its main target market-young people. Thus they successfully advertise in TV shows like T.F.I. Friday and in magazines like Time Out and mens health. By doing so, they let the consumers understand the product and decide about the moments they can use it themselves. Red Bull realizes this by an amusing and humorous cartoon campaign, through which they easily send the message that this energy drink helps you to escape by giving you wings. The idea of communicating with the consumer in the form of a simple cartoon makes the people enjoy the campaigns and at the same time remember the brands name and the message it delivers. Sports-and Event-Sponsoring The company also uses sponsoring in their marketing mix strategy. Red Bull does event sponsoring either by creating its own events (i.e. Red Bull Music Academy .) or by promoting other events (i.e. Speed Ski World Championship). This strategy means that Red Bull brand appears in the form of logos and stickers and that the product  ´s target market is accurately defined. The image, the reliability and the visibility of the product are supported by sponsoring specific events where the peoples attention is drawn to the product. Red Bull sponsors the athlete target market where Red Bull is always needed in extreme sports such as free climbing and motorsports and fun sports as well. Sampling Sampling is another very important part of their three component -marketing system. The methods used are well tested and proven in other markets. The main purpose of Red Bull is to boost the company samples at the right place and at the right time by finding its precise target market such as driving, studying, working night shifts and sports. Sampling is conducted in a charming way by extremely motivated and cultured employees of Red Bull. All their equipment is the product, a free range of clothes and a small, but very attractive sampling car. Red Bull is following the basic sampling rules consisting of: never force the product always explain the benefits of the product drink always a full can ( 250 ml) It must always be cooled being cautious about whom are sampling the product Surveying the local market To have some information about Red Bulls brand image and how the people see it, we made a questionnaire of 3 sections including 13questions. The survey targeted males and females whose age is between 18-34 living in or near Abu Dhabi. 22 % of the respondents are females, whereas 78 % are males. We used Emails to send and collect back the questionnaires. Significant findings The energy drinks market proposes the following drinks: Red Bull, on top then come power Horse, and Monster, The best known beverage is in the city of Abu Dhabi and avenues, is Red Bull as 88 % of the respondents have tasted it and the majority of these people find it good (41 %). The other data have no significance. The most common consumption rate for energy drinks is occasional: 80 % drink occasionally drink and 20 % frequently. With relation to Red Bull, which of the following is important to your purchase?     For 58 % of the people, find the physical boost is important. 36.4 % of the total respondents are influenced to buy Red Bull because it is sponsored by athletes and some related it to formula 1.the taste of the beverage is an extremely important criterion. The smell and the energizing properties are very important (with respectively 45 % and 42 %). The design of the can does not influence so many consumers: 9.1%  buy the drink because of the design. Where do you buy Red Bull? 80% present of the respondents buy it from supermarkets whereas 20% buy it from fending machines at petrol stations. What is the first word that springs to mind when you hear the words Red Bull? 60% said superman, 30% wrote formula1, and 10% said flying in the air Which tag line, if any, do you most associate with Red Bull? 70% chose Brain and body energy, whereas 30%chose Gives you wings Which sports do you most associate with Red Bull? 55% Formula1 and 25 % said motorbikes, 10%responded Golf and 10% chose Athletic 90% described Red Bull as the best energy drink in the market and 10% finds it suitable for their lifestyle Result People dont buy Energy drinks because they really need it but because this need is created by the manufacturer. It is the big advertising campaign which has convinced people to accept this product. Red Bull has been the first energy drink in the market. Red Bulls target is people who need energy and concentration such as sportsmen and students. For that reason, the company sponsors numerous sports events: Formula 1, Xtreme competition. Red bull gives you wings. It is the famous slogan that makes consumers think that Red Bull gives more energy than usual. The result is that the Red Bull has quickly got success by young people. Red Bull keeps on marketing by this young generation. more Conclusion When Red Bull was first introduced, it was easily imitated because the ingredients were printed on the can and the product was not patented. Although the taste of Red Bull did not do well in taste tests, it succeeded due to the marketing strategy. It can be said that Red Bull was not only the first energy drink to be in competition with soft drinks but also created the new energy drink type in the majority of markets. After Red Bull hit the market in the late 90s till the present, many other companies entered the energy drink market but unable to compete with it. Red Bulls has approximately 100 major competitors and the main competitors are Monster, Rock Star and Full Throttle. Many substitute products have been introduced and categorized as energy drinks such as Iceà ¢Ã¢â€š ¬Ã‚ T creating an energy drink called Liquid Ice, Nellys Pimp Juice and Lil Johns, Crunk Juice. Although these competitors are present in the market no other energy drink could maintain Red Bulls 70à ¢Ã¢â€š ¬Ã‚  90% of the market share it has in over 100 countries all over the world. Problems and Opportunities: Problems: Red Bull is not a patented drink product, therefore anyone is able to choose a can, read the ingredients on the label and start their own business. That is why the market is flooded by competition. In addition, Red Bull as well as all other energy drinks and supplements, have received negative reports from a medical point of view. Elevated amounts of caffeine and sugar can lead to adverse effects on heart and blood pressure. Opportunities: Red Bull is one of the most popular energy drinks in the world. They earned this position by intelligent, consistent marketing strategy. Red Bull has the opportunity to maintain their position and develop a continuing pace to aim their niche target consumers by seriously using untraditional and traditional marketing strategies. Red Bull has a competitive advantage over its competitors As we have seen Red Bull is an international energy drink that is sold by Red Bull GmbH. In 2006, more than 3 billion cans were sold in more than 130 countries. -Red Bull has a continual international marketing strategy by sponsoring a variety of great sports to promote a cool public image and enhance brand power. -The product has remained the top energy drink throughout its growth due its effective marketing strategy. The product speaks for itself and its consumers do not report any complaints despite of negative publicity Red Bull has developed a sugar free option. -Red bull has this competitive advantage not only because other drinks that follow it are not as appealing in packaging, marketing, but also because Red Bull is aware of their marketing challenges and they are continually changing and developing their marketing philosophy to overcome and avoid possible competitors. Red Bull Consumer Questionnaire This questionnaire is all about Red Bulls consumers and targets males and females between 18 and 34 years old and based in the Abu Dhabi. Section 1(background) Please specify your age group by putting an x in the box that applies to you. 18-21 22-25 26-29 30-34 2) Where do you live? Please specify closest town/city. Abu Dhabi   Shahama Shamkha   Bani Yass Samha 3) What is your gender? M/F Please specify. Section 2( Loyalty) 1) Are you familiar with the Red Bull brand? Yes/No Please enter in the box. If your answer is no then please do not go past question 3 of this section and I thank you for your time. 2) Which of these drinks are you most aware of? Please rank your top three 1 being youre most aware and put an x beside any others you are aware of. Monster Rockstar Red Bull Power Horse Full Throttle Others please state 3) Which of these drinks would you buy, if applicable? Please rank your top three 1 being your first choice Rockstar Red Bull Power horse Full Throttle Others please state 4- With relation to Red Bull, which of the following is important to your purchase? Please rank each option by putting a circle around the appropriate number. Important Un-important Taste 1 A Hydration 1 B Physical Boost 1 C Mental Stimulant 1 D Sponsored Athletes 1 E Price 1 F Availability 1 G Image 1 H Can shape, colours and size 1 I Association with Extreme Sports 1 J Others please stateà ¢Ã¢â€š ¬Ã‚ ¦ and rank 1 5) Where do you buy Red Bull? Please underline all that apply. Wholesaler Supermarket Independent Retailer Vending Machine Restaurant Hotel Other please state : Section 3 Brand Image 1) What is the first word that springs to mind when you hear the words Red Bull? Please specify your word in the box. 2) Which tag line, if any, do you most associate with Red Bull? Please choose a tag line by underlining it Stimulation for body and mind Brain and body energy   Gives you wings   Your sport, our science 3) Which sports do you most associate with Red Bull? Please rank the sports 1-5 with which you most associate Red Bull. 1 being the highest Please also put an x beside any other sports you associate with Red Bull. Golf Formula 1 Skiing/Snowboarding Mountain biking Athletics Cricket Surfing Motorbikes Skateboarding Obscure Extreme Sports 4) Which sports do you partake in regularly? Please list in the box provided. 5) Does any Red Bull advert stand out in your mind? If so please describe the advert in the box provided. 6) Please try to describe Red Bulls packaging. Please describe any colours and/or emblems in the box provided. 7) How would you rate Red Bulls image? Please rank your option by circling the appropriate number. Cool Un-cool 1 2 3 4 5 8) Which of the following statements if applicable best describes why you buy Red Bull? Please make your selection by underlining the appropriate statement. a) Red Bull fits my lifestyle choice. b) Red Bull has an image Id like to be associated with. It provides me with a welcome energy boost. c) It gets my mind in gear. d) It provides good value against the competition. e) Its the best energy drink on the market. f) It tastes good on its own or as a mixer.

In order for the customers to purchase the Nokia 6600 from the retailer, :: Business Management Studies

In order for the customers to purchase the Nokia 6600 from the retailer, Sales and customer service Task 1 Introduction A sales promotion may be defined as on attempt to create interest in and stimulate sales of a product or service by a non-standard activity in a limited period of time, or with a controlled amount of product (while stocks last) In many ways, a sales promotion is a link between advertising and direct selling. It gives the advertiser an extra benefit to draw to the consumers attention, persuading them to go to the shops, and it allows the manufacturer’s sales person to revitalize the interest of the retailer by having something new to discuss or offer. There are two types of promotion: * Trade promotions- manufacturers promoting to retailers and wholesalers. * Consumer promotions- manufacturers or retailers promoting to the final consumer. I will promote mobile phone Nokia 6600. It is important to understand that sales promotion includes more than just money off voucher on the pocket of a fast moving consumer goods (FMCG) In order for the customers to purchase the Nokia 6600 from the retailer, the latter has had to be persuaded to stock the product in the first place. For this to be achieved, I will have to educate its sales- force on the distinctive selling features of the product, which is Nokia 6600 in order to help it persuade the retailer to stock it. This is picture of Nokia 6600 Components of a sales promotion Firms often refer to promotion above the line and below the line. Above the line promotion is through independent media, such as television or newspapers. These allow firms to reach a wide audience easily. Most advertising is carried out above the line. Some advertising, however, is carried out by methods over which a firm has direct control, such as direct mailing. These and other direct methods of promotion (known as below the line promotion) Below the line promotion allows a firm to aim its marketing at consumers it knows are interested in the product. Above the line advertising in newspaper means that the promotion is seen by most of the readers, even though some will not be interested. With below the line promotions, firms are usually aiming their message at consumers who are either known to them or who have been chosen in advance. For example, direct mail advertisers will pick exactly which consumers they wish to send their mail to, rather than going for blanket coverage. Nokia 6600 sales promotion objectives are: * Increase awareness and interest * Achieve a switch in buying behavior from competitor brands * Incentive consumers of make a purchase of my brand Nokia 6600